Katherine O’Driscoll has over 30 years experience in Buying, Merchandising and strategic business transformation. From founding Next Directory, she went on to Head of Buying roles including at JD Sports, Republic & The Very Group, ultimately becoming an award winning E-commerce retailer. In 2004 she began Next’s move into Brands & launched “Label”. Since 2012 she has been advising brands on business transformation, ESG strategy, & technology for global companies such as ASOS, N Brown Group & UKFT as well as start-ups & designers.